Attention is a Rivalrous Resource
Attention is a rivalrous resource
A rivalrous resource is one where consumption by one person reduces the availability of the resource for another consumer, either in-the-moment or over time.
The attention of an individual is such a rivalrous resource - if I take an action that consumes a person's attention then you cannot simultaneously consume their attention.
In such cases the un-managed and aggregated behaviour of many consumers can lead to a Tragedy of the Commons where the benefits to all are reduced.
Examples include:
- the maintainer of an OSS project faced with many contributors or requests for help - over-consumption can lead to maintainer burnout and potential abandonment of the project to the detriment of all users
- an individual who is in receipt of many different marketing emails all competing for attention - over-consumption can lead to extreme negative reactions such as blocking all such emails, to the detriment of all marketers who may wish to sell to that person
See also
- Working in Public: The Making and Maintenance of Open Source Software by Nadia Eghbal
https://amzn.eu/abyXQc1_
The production of open source code, however, functions more like a commons—meaning that it is non-excludable and rivalrous—where attention is the rivalrous resource. Maintainers can’t stop users from bidding for their attention, but their attention can be depleted.