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Gino d'Acampo & the Superbowl

Gino d'Acampo & the Superbowl (Entertainment, )

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  • Consequences of Repeated Misconduct
    • Repeated inappropriate behavior, rather than isolated incidents, often leads to consequences for television presenters.
    • Crew members' tolerance for such behavior is limited, especially when it becomes tiresome and disrupts their work. Transcript: Richard Osman Shall we start with Gino? Marina Hyde Okay, so we'll begin with Gino De Campo. Investigated by your own channel's news operation is never a good look, but we see it quite often. Richard Osman Normally the BBC. Yeah. And ITN I think can come on. Marina Hyde Surely we can get one lots of a few look at our schedules yeah dozens of inappropriate remarks down the years and he's clearly been spoken to more than once by productions he's worked On it's always to sort of you know people like runners who are having to come and tell him you know what the next setup is it is just so boringly awfully familiar and when you're one of those People who has to be on a crew and you're up at ridiculous times in the morning, you're working often for very low wages if you're in the really junior position. Richard Osman And also, by the way, you're just starting and you're thinking this could be a great career for me and I'm not going to rock the boat and this is going to be exciting. Marina Hyde Yeah, I mean, there's going to be a little bit of swearing in this episode, but it's only in the Gino quote mark. So if one of the things he says to you is, I'd like to turn you over and f*** you against the kitchen counter. I mean, the person who reported that one said, you know, people sort of tittered, but nobody confronts him. And it's sort of interesting that nobody confronts in that situation. And there's lots of different reasons. There's a sort of reason that, oh, it's just Gino being Gino. And there is a very much a persona that he has been encouraged to play up to. So we'll come to that. There's another reason, we know it's the type of shows he's involved in they're not very expensive if you go and take him away and say that that's going to do really buy you an hour or two And there's these constant clearly sort of value judgments of being made by people yes is this okay perhaps this is okay perhaps we just should we just get on with today and see if I'm afraid To say I think that you can really feel that in so many of these accounts. I mean, there are other ones sort of, you know, that are almost comical in their awfulness. There's one that he says, if you don't get me a Cornetto, I'll f*** your girlfriend. Richard Osman Yeah, so ITV have shelved some of the shows that he was involved with and are not doing more shows. Now, it's interesting, isn't it? Because you could look at it on one level and some of the papers have done, and certainly a lot of the commentators have done, and just said, oh my God, really, you can't say anything anymore. And this is a huge overreaction and yada, yada, yada. This stuff does not happen. People do not lose their job just because they said a couple of things a couple of times. It's a pattern of behavior. It's upset a number of people over a number of years and we've said before on this show if you are in trouble as a presenter but actually your crew loves you and the people who work with you Just go do you know what it's that's just what they do and he's a really decent guy then you don't get fired you know there has to be a whole series of things that happen it has to go on long Enough and for it to be tiresome enough which is the word we never use right what it is is tiresome what it is is people are trying to do their job and endlessly coming up against this i was Talking to a friend of mine who worked in the 90s with a very big saturday night star and she was saying day after day after day it was sexualized comments all day every day always being Laughed in by producers, always being laughed in by the crew. In those days, there's nothing you could do. There's nothing you could do. There's nowhere to go because what are you going to say? Oh, he said some rude words to me and upset me. There would be short shrift. And I think it's probably better that we live in a world where when enough people, and we've talked before, people who work in TV are pretty tough. I mean, they really are. These people are working long hours. You know, there's no very few hangers-on on a TV set. And if enough of them have come forward and just said, do you know what? I'm just tired of all of this. I'm tired. I'm trying to do my job, and I don't need sexualized comments every time I come in with a cup of coffee. You know, at some point, if you're a channel, you have to go, OK, I've heard enough now. I am uncomfortable with having this person on my channel. I'm uncomfortable with paying this person an awful lot of money where there's other people I could be doing the same to. (Time 0:02:42)
  • Costly Behavior
    • Gino D'Acampo's rising cost to the network might have contributed to his dismissal.
    • Networks are less tolerant of expensive talent with behavioral issues. Transcript: Marina Hyde Well, I think that's a bigger part of it in lots of ways. Don't forget that Gino DeCampo provides, he starts as the chef or whatever on this morning, but he's slowly taken over bits of the schedule. But during that time, he will have become more and more expensive. And there is a certain point that you just think, oh, you know, we used to pay you this, now we pay you this, and this is definitely not acceptable at this price point. Some of the show, people are saying, well, you know, they've been pulled from the schedules. All the shows have been pulled from the schedules. And I was thinking, can I have a little look at what some of these are? And I was looking at some of them. There was something, first of all, there's the existence of the channel ITVB, which many people may not even be aware of its existence. There was Fred and Gino on something called Emission Impossible, which is a show he did with Fred Siriax. That same sort of thing. He comes up through one type of show and then suddenly they're presenting all the shows. This one followed Fred and Gina on an epic eco-friendly adventure across Austria and Croatia as they discovered the true cost of going green. I was like, oh wait, they're not going to be able to show that again. Oh no, surely contextualise and explain. Don't pull down that beautiful statue. I mean, really, some of these things I think, but we're also seeing the Greg Wallace effect, let's be quite honest, which is that other people are thinking, well, I've put up with this Nonsense on with someone, people I've had to work with, again, someone who started off as in quite a small role, and then became bigger and bigger and bigger, and more and more and more Expensive. And then people are just saying, oh, I, you know, I don't have to be involved with it. Can we say a little bit, though, about the difficulty for certain... If you're not a master of intellect and nuance, and I'm not suggesting that Gino De Campo is or isn't, I think I am. If your persona is, you are an Italian cheeky chappy, and we're going to let you cook in an apron with no clothes on on this morning, because you said if they ever won an award, you'd do it. There is some sort of suggestion that persona is supposed to be that. And that when you fail to understand the line, that's not just on you. I wonder how many times he was spoken to. Richard Osman And also, of course, he did Celebrity Juice. And Celebrity Juice, if you want to stray close to that line, I mean, it literally walked to the other side of that line almost endlessly. It's one of those shows that I suspect will age very, very badly. Yeah, definitely. I suspect because it had a certain take which was of its time and that time probably no longer with us. But yeah, he was encouraged on that show to be that character as well. And also, by the way, probably lots of that is his character. You are allowed to do sexualised banter in your daily life. You are allowed to do it if your friends like it, if your family like it, if the people around you like it. You are allowed to do it. If whatever club you belong to, if you're at the golf club and you do that and everyone's laughing all the time, you must absolutely go ahead. Marina Hyde It's really great if you don't do it to people on sort of low to minimum wage who are just trying to get their start in the industry and are a lot younger than you. Richard Osman Exactly. So he is saying, I don't recognise myself in this, which we've heard a lot of times before. Marina Hyde He doesn't recognise himself. I don't recognise my behaviour. But it's surely the exact behaviour, but just a little bit more. I entirely recognise him in it. And I don't feel like he's a star for me. I don't really watch the shows he's in. Richard Osman Well, you know, he is a pretty big star. So he does Family Fortunes, which is a big show for ITV. He does the Fred Siriax, Gordon Ramsay and Gino De Campo, their big adventure, which is ITV's version of Top Gear, really. Yes. And did very good numbers for them. He's a much-loved presence on screen. Whatever you think about him, you know, he has people like him, viewers like him. We are, of course, now in a world where that sort of doesn't matter anymore, because, you know, viewers are declining. And, you know, you can replace people and nothing ever really happens, which the channels have started working out. But, you know, he's a significant presence on that channel. It's not like they've thrown someone under the bus who they don't work with, or he does a series of shows that don't really work for them. (Time 0:06:29)
  • Gino's Criminal Past
    • Gino D'Acampo served a two-year prison sentence for burgling Paul Young's house, stealing guitars and other valuables.
    • His DNA was found on a cigarette butt left at the scene. Transcript: Richard Osman They've asked around. People have gone, yeah, that is actually what the atmosphere is like. And they've gone, okay, we're done. And of course, Gino De Campo's origin story was he came out of prison and then set up an Italian catering company. But he went to prison. People know this, I think. But anyone who doesn't, it's one of the most extraordinary showbiz facts. He went to prison for burgling Paul Young's house. So Paul Young's house in North London. Gino De Campo befriended his au pair, steals Paul Young's guitars, platinum disc, video recorder, fax machine, jewellery, cash, all sorts of things. Was caught because he dropped a cigarette butt at Paul Young's house and his DNA was on it and went to prison for two years. And that seems to be slightly swept under the carpet when people talk about what a cheeky chappy he is. (Time 0:11:08)
  • Carla Sofia Gascon's Cancellation
    • Carla Sofia Gascon, star of Emilia Perez, faces cancellation for past racist and offensive tweets.
    • Netflix acquired the film after its Cannes success, but now its Oscar chances are jeopardized. Transcript: Richard Osman He has not denied Burgling Paul Young's house, though. No. That he accepts. Now, from Gino de Campo to a very different sort of cancellation for a very different reason. This one in Hollywood, this one about the film Emilia Perez, and this one, the cancellation of the actress Carla Sofia Gascon. Marina Hyde Who is the star of Emilia Perez, which is a sort of strange semi-fantasy transgender musical. She plays a Mexican drug lord who transitions. And as we've discussed before, somebody mined all the old tweets and found that racist disparaging towards Jews, Muslims, lesbians, African Asian people, George Floyd, perhaps Most significantly towards the 2021 Oscar ceremony. This was acquired by Netflix. It's basically a French film that seems to have been shot somewhere just outside Paris, but is set in Mexico and doesn't really have any Mexican crew or anything like that. Richard Osman But it was 100% going to win the Oscar. I mean, it was so far ahead in the Oscar race. In the betting, Emilia Perez was far and away the favourite. Yeah, it's not now. Now it's definitely not winning the Oscar. Liberal Hollywood (Time 0:15:36)
  • Social Media Vetting
    • Thoroughly vet actors' social media history during the casting process.
    • This due diligence can prevent future controversies and protect a film's awards campaign. Transcript: Marina Hyde Thought that this is the thing that they should like because it has a transgender person in it. I ended up writing about it last week and I said it was a five-star controversy for a three-star film, which I feel is... I think it's a four-star film. Richard Osman Okay. And a four-star controversy. So it's eight stars from both of us. It's interesting. They're now in this ridiculous situation where... Marina Hyde Because we know how much Netflix wants awards. As we've talked about before, when they thought they were in with a shout for Roma, they literally bought an entire marketing agency that does just the awards. So let me tell you, when Netflix co-chair Ted Sarandos finds out who didn't go through the old tweets, because that really should be day one. And one of the interesting things that people are talking about now is, do you actually start tweet mining at the casting stage process? People will know, but I'm stunned that Netflix, who care so much about this, there'll be so many people working on this campaign, didn't go back and sort of delete all the tweets because... Richard Osman Well, it's interesting, isn't it? Because Emilia Perez, like Baby Reindeer, funnily enough, slightly came out of left field in terms of being a huge hit. You know, it's not one of those ones where right at the beginning Netflix were involved, you know, all over casting and all that stuff. This thing came into them and everyone's excited about it. Marina Hyde They acquired it after it was a hit at Cannes. (Time 0:16:40)
  • Billie Eilish's Fragrance
    • Billie Eilish, known for her love of fragrances, launches her fourth scent, 'Your Turn'.
    • Elizabeth Taylor's 'Passion' in 1987, however, paved the way for modern celebrity fragrances. Transcript: Marina Hyde I hope this section of the show is coming to everyone in smell-o or smell-o Yeah, you know, smell-o Smell-o Because we're going to talk about celebrity fragrance in the parlance of what It is. Billie Eilish has launched a new fragrance, which is called Your Turn. It's actually the fourth scent she's brought out. And if you're thinking, oh, that's not actually that Billie Eilish, is it? It doesn't feel like her vibe. Well, first of all, the people who you always make these fragrances in partnership with someone, and they said, oh, what's really that sort of is her complete love of fragrance. Age 17, she had 120 bottles of fragrance, which is a lot. Richard Osman That's a party. Marina Hyde And he's got top notes of peel, cardamom, fresh ginger, heart notes of night-blooming jasmines and coconut water, and it dries down to captive musk's upcycled silver amber and Australian Sandalwood. Richard Osman Captive musk sounds like a headline we want to hear in about five days' time. Marina Hyde Five days' time, if possible. I'm very suggestible, by the way. If you say any of those, it's like giving me a glass of wine. If you tell me what it tastes of I can taste every single thing you're possibly saying if you ask me to tell you what it tastes of I can't tell you wine? Richard Osman By the way this is an absolute sidebar I promise we'll get back to Billie Eilish but in LA they're drinking salty wine now they were like oh we've got this wine yeah so it's a salty wine and We're like oh that must be something different here and so we had some. We think, oh, no, this is really salty. And apparently people are drinking salty wine in LA. Anyway, so it'll be coming to us soon. Marina Hyde Endless search for the new. OK, well, I'm going to talk a little bit about the history of celebrity fragrances because it is fun and interesting. And lucrative. Well, that is the main thing. It's hard to know which the first one was. In some ways, Givenchy created one for Audrey Hepburn. They'd come together when he was doing the costumes for Sabrina. And that was in 1956 and he made her a set because he then sort of fell in love with her. It's Givenchy, right? Absolutely, Hubert Givenchy. Hubert Givenchy. And loved her so much and thought she was amazing and created a scent just for her and then said, I mean, actually, it's quite good and I'd quite like to market it. And she said, je vous l'interdit, which means I forbid you. But then in a couple of years, he managed to get it out and it's called L'interdit, the forbidden. Oh, that's clever. And she did become its face. Yeah. And then I think in 81, Sophia Loren had one, which was called Sophia. (Time 0:24:21)
  • White Diamonds' Success
    • Elizabeth Taylor's 'White Diamonds' was a groundbreaking success, earning her $61 million annually after her death.
    • It demonstrated the immense potential of celebrity fragrances to out-earn acting careers. Transcript: Richard Osman Clever. Marina Hyde The patient zero as it were of celebrity fragrances was elizabeth taylor who in 87 launches passion and she did it with um elizabeth arden who's obviously sort of um um big cosmetics Richard Osman And are all these people real like like elizabeth arden yeah elizabeth arden yes i don't know who's real max factor that's what i didn't know. Max Factor is a guy, right? Well, yeah. Just like a bloke. Marina Hyde Some of the stories are really quite sort of fascinating. Is Lontherick a person? Lontherick. You don't hear that anymore. Don't you? That's really old-fashioned. That's old school. I don't know. Presumably, yes. Richard Osman Yeah. Steve Brute. Marina Hyde In 1991 what elizabeth taylor brings out is white diamonds now that was absolutely mega the adverts people you know if you're my age you'll remember the adverts and then there are about 18 more she bought out over her life and that that was the first one that went absolutely mega white diamonds goes absolutely mega it it it is the trailblazer is it white diamonds or white Diamond white diamonds it is okay oh she thinks she's only got one? No, no, no. She's very much about, as we know, the multiple deals. When she died, White Diamonds alone was making her $61 million a year. It made, the range made so much more than her entire acting career. I mean, beyond, by multiples, all right? Richard Osman Which is a real harbinger of things to come. Marina Hyde Yes, and which is why we see a lot. Anyway, the price point is always interesting. In today's money, 100 millilitres of Chanel No. 5 is £145, a sort of full price. 100 millilitres of a celebrity scent might be between £20 to £25. Now, if they have a younger audience, it might go down to sort of £18 or whatever or £16. But you're at a very different price point. It's because people feel like it's almost like a unit of a star. It's a way to identify with a star in the same way that people can't afford to buy clothes from Chanel because they're so crazy. Like, very few people can afford to buy clothes from Chanel. But lots of people might think, I want to get the scent because then I'm sort of identified with the brand. Richard Osman Justin Bieber, his scent was called Someday. Yeah. That was launched with his quote on, that was launched with the strap line, this is what Justin likes girls to smell like. Marina Hyde Well, that was very, very clear. And because he's going for such a young market, they need to say that, whereas someone like Billie Eilish is going to be more sophisticated and also we all do have these sort of parasocial Relationships with these stars in some ways it's a sort of way of being part of their essence, buying into their brand. About 20 years ago maybe a bit less, 15 years ago, the New York Times for a short period of time did actually have a perfume critic. Richard Osman A really hilarious job. Marina Hyde It was a guy called Chandler Burr and he wrote a book, which is quite interesting. It's quite dated now, but about a year in the development of Two Cents, one which I think was for Hermes and one which was Sarah Jessica Parker's one, which when it came out, by the way, Everyone was like, oh, yeah, that's what I think Harry Bradshaw would smell like. So that was one of the ones where it's the sort of essence of the persona and has sold brilliantly that one. But he said it's the single best tool for monetizing celebrity that has ever been created in the history of the world. (Time 0:26:43)
  • J-Lo's Glow
    • J-Lo's 'Glow' significantly changed the celebrity fragrance landscape with $300 million in first-year sales.
    • It was launched at Trump Tower, attended by Donald Trump. Transcript: Marina Hyde Now, Glow by J-Lo sort of changes everything. Richard Osman Biggest of all, right? Marina Hyde Yeah. The first year's sales was something like $300 million. It was crazy. She launches it. This is a bit of a period piece. Launched in Trump Tower, a party attended by Apprentice host Donald Trump. Richard Osman Whatever happened to him? Marina Hyde Yeah. Trump has got absolutely loads of them. And I can't, like, you can go, President Trump's official fragrances, they're called. Richard Osman Yeah, I think one of them is called Donald Trump. One of them is called Empire. And one of them is called Success. Marina Hyde Yeah, my favourite one. Richard Osman They sound like Martin Amis novels. Yeah. Marina Hyde I'm really upset that I didn't buy you this for christmas i don't know maybe it wasn't out then because it is called uh fight fight fight oh i love that and it's the thing just it's got the Picture of just after with raising his fist just after the assassination attempt in which a bit of the lectern may or may not have hit his ear don Don't mind. Richard Osman And it's absolutely overwhelmed. Marina Hyde The bullet, whatever. Whichever plot line you believe in. Anyway. Richard Osman And it's absolutely overwhelmed by Musk. Yeah. Marina Hyde I love that. Actually, its official description is, for patriots who never back down, like President Trump, this scent is your rallying cry in a bottle. Featuring Trump's iconic image and raised fist this limited edition cologne embodies strength, power and victory how did I not buy it to you for Christmas? That sounds amazing and a lovely sort of touch of bergamot yeah, always but as you say the musk notes, interesting I want, Megan, I keep thinking we're going to do her show when it comes Out which is called With Love Megan which absolutely sounds like the of a celebrity fragrance. And I bet you she does one. I bet you Meghan will do one. That will be the next thing. Richard Osman Maybe there'll be a Meghan and a Harry one. Michael (Time 0:32:50)
  • F1 Movie Trailer Miss
    • The F1 movie starring Brad Pitt had a poorly received Super Bowl trailer, despite the potential for a crossover hit.
    • The trailer lacked dialogue and relied on a generic montage, failing to generate excitement. Transcript: Marina Hyde Okay, now the Super Bowl, I think as we said before on the podcast, this is America's biggest sporting event. And everyone always talks about what happens at halftime and what adverts they showed, which doesn't happen in the rest of the world's version of football, the World Cup final. But it's their culture and I respect it. It's how they do it. Richard Osman It's the biggest TV show in the world pretty much. It's the biggest TV show in the English-speaking world. Marina Hyde And we talk about what happens in the ad breaks. Richard Osman Yeah, and the ad breaks are essentially their version of the John Lewis Christmas ad. People are obsessed. It's the one time of the year where people really, really, really want to watch adverts, and everyone launches their big new ads. You kind of work out who's famous or not that year you kind of work out who's got money or not that year like in the 60s it was all tobacco and a few years ago it was all crypto so it's it does Give you an interesting image of where america is at at any given time but what did we learn this year do we think well i to me it's interesting like what entertainment properties basically Marina Hyde Specifically movies get pushed in the ads and what's what what they get and we'll talk about the halftime show in a minute so the ads that they had ads for megan 2 which is the blumhouse Universal the horror one not megan not not not with love megan megan markle show which we're going to talk about when that happens uh thunderbolt Asterisk, as I have to say in the title, Which is the Marvel one. That's coming up soon. Richard Osman By the way, this is super significant because it costs, I think this year, $8 million for 30 seconds. So if you're spending money on this, these are your absolute bankers. These are the ones the studios think are absolutely going to go. $8 million for 30 seconds. Marina Hyde Or that they need to go. They had a lot longer than 30 seconds. I don't know what they had. Maybe it was two and a half minutes. They had a lot for Thunderbolts. Richard Osman Which is what? That's $40 million. Marina Hyde Jurassic World Rebirth. I think that would be big, as I say. Something called Novocaine, which is a kind of comic superhero thing. Richard Osman Oh, I saw an advert for it, and it had a very good tagline. Yeah. The guy's called Nick Cain. Yeah, he can't feel pain. He can't feel pain. Yeah, Nova Cain, Nick Cain, he can't feel pain. Something like that. Marina Hyde There were spots and teasers for things like How to Train Your Dragon, which when I said my list of movies that I thought would be big, Lilo and Stitch. Yeah. The Smurfs, which I didn't even include in my movies, which I thought they're pushing that, you know, to save their world, they have to come to ours, that old chestnut. Richard Osman The smurfs in trouble? Marina Hyde Yeah, the smurfs in trouble. The smurfs world is in trouble. Like, once again, to save someone else's world, that someone else has to come to ours. Is Father Abraham okay? Yeah, it looked quite tiring, that. The thing I think was a real miss. That's not the tagline, surely. It looks quite tiring. Prepare to be tired. The thing I thought was a real miss, and I knew they'd do it because I thought the sporting crossover is too big, is the F1 movie. Bear in mind we've seen none of this. The F1 movie. The F1 movie starring Brad Pitt. I'm starting to get a bit worried about that because I really think that has the potential, if they do it right, to be a sort of surprise hit. They've filmed it alongside all the F1 seasons. They filmed it on the track. It's going to feel very sort of authentic. Now, we haven't really seen any of it at all. This is Warners, by the way, and they had a chance to show the world this thing at a sporting event. But this was no dialogue. It was just montage. So I could see like Javier Bardem shouting, but you couldn't hear it because there was some music they had brad pit sort of getting pushed passionately against the wall by a woman but It was a really yeah that's what they should call it they should f1 pit stop it was a bad trailer i don't know you've got if you're going to pay all that money they i cannot believe they couldn't Do something to make that sound more exciting you saw a bit of fire a bit of crash but otherwise you know it's stuff i can see anyway you know i would honestly they would probably have been Better showing a bit of drive to survive that's (Time 0:38:07)
  • Kendrick Lamar's Halftime Show
    • Kendrick Lamar's Super Bowl halftime show, while impactful, wasn't universally loved.
    • The performance included a controversial diss track aimed at Drake, raising questions about appropriateness. Transcript: Marina Hyde I agree. I do think it's good for recognition, but I'm surprised that some of those really wasted it. Can we talk about the Halftime Show, which was Kendrick Lamar? Yes. It was short, quite impactful, not necessarily in a great way. I don't think it was adored. He did, obviously, you know the whole story of the beef with him and Drake, which over a few days, they just released endless diss tracks. Richard Osman Yeah, and Kendrick sort of won like 15-0. Yeah. Marina Hyde Well, yeah, well, the last one, Not Like Us, basically accused Drake of being a paedophile, having sex with underage girls. The cover of that single when it came out was a picture of Drake's actual house with the tags on it showing that sex offenders live there. Drake denies all of this um and in fact he they're both on the same record label universal and drake is suing universal for not giving him sort of pastoral care and not having a duty of care Richard Osman To him and allowing this to happen and also not like this imagine someone releases a diss track about you and it's got all that stuff and then it becomes the biggest song in the whole world For a whole year. Marina Hyde Not like us. Yeah, not last summer. There was some question about whether the NFL would allow this. I mean, it is a family show to be performed, but he did do it. And he didn't personally sing the word paedophile. But, you know, the crowd stepped up to fill in that blank for him. I would say, as I say, it didn't go down that well, this halftime show. And it's quite interesting. Obviously, you know, Trump was at the Super Bowl. He was the first sitting president, I think, to have gone to the Super Bowl. Jay-Z's Roc Nation has been in charge of that halftime slot since 2019. And he basically decides who goes on and who doesn't. He's partnered with the NFL there. My feeling is that that will be another partnership blown away by the winds of Trump quite soon. I don't know how long it's got left to run on it, but you know, they had, they used to say, it used to say end racism in the end zone. Now it doesn't. There are a lot of people saying, make the halftime show great again. You know, why can't someone just stand there in a nice dress and sing to us? Richard Osman Yeah. Why can't we have Garth Brooks? Marina Hyde Yeah. Taylor Swift was sort of booed. By Philadelphia Eagles fans, though, I think, to be fair. I agree. I agree. She was saying what's going on. But I have to say that I think that there was a sort of sense that you've been seeing in lots of different places. Like, oh, things are changing. And remember how much someone like the NFL just cares about money. And if they feel that it's better, I don't think that partnership with Jay-Z, for instance, will go on. Richard Osman Everything's going MAGA for the next couple of years. That is for sure. Being out in America, you could just sense everything is doing that. But, you know, the pendulum swings back always. The further the pendulum goes in this direction, the further it swings back. But, yeah, you could tell everything is now just thinking, oh, maybe we should be a bit more in middle America for the next couple of years. Yeah. Marina Hyde I mean, whatever the most money is, whatever the most money is. That's what the NFL will do. Yes. Without any question. So there we go. The Eagles thrashed the Chiefs, but that's the last thing that anyone wants to hear about the Super Bowl. (Time 0:44:21)