5 Ways Marketers Can Beat Attention Recession - Think With Google (OLDaily, 2025)

Metadata

• Author: Stephen's Web ~ OLDaily
• Full Title: 5 Ways Marketers Can Beat Attention Recession - Think With Google
• Category: #articles
• Summary: Think With Google, Feb 28, 2025

This article is directed toward marketers and 'brands' rather than to people, but educators will find the content (a bit) relevant. The assertion here is that the 'attention recession' is real and the article offers five suggestions (with an example for each) to break through:

focus on value keep it brief encourage interactivity and community make it visual, and  be relevant

You wouldn't think these need to be spelled out, but in my work with academics I've encountered fierce resistance to each one of these five (often all at the same time) resulting in huge long one-way blocks of text that aren't useful or relevant. Web: [Direct Link] [This Post]

• URL: http://www.downes.ca/post/77650/rd

Highlights

• Recent research clocks the average attention span at around 47 seconds, a significant decrease from 75 seconds in 2012. Every day, we compete against a relentless barrage of notifications and distractions vying for our audience’s attention, amplifying the “attention recession” — a decline in the amount of attention consumers are willing or able to give any one thing. (View Highlight)
• 1. Focus on value (View Highlight)
• 2. Keep it brief (View Highlight)
• This short-form ad from Sephora steers clear of conventional ad aesthetics, while showcasing products in action. (View Highlight)
• 3. Encourage interactivity and community (View Highlight)
• 4. Make it visual (View Highlight)
• 5. Personalize content (View Highlight)